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The modern SME which creates the picture of dynamic and market-driven and export-oriented units, with protected lawful status and access to institutional fund and operates by an objective and proficient organizational structure. This study examines the effect of service quality on the performance of small & medium enterprises in Mauritius. The study adopted mixed research designs. A total number of 400 customers and 398 SME business owners were administered questionnaires and 5 entrepreneurs interviewed. Service quality was measured using the SERVQUAL model and 8 hypotheses were tested. Findings of this study revealed that service quality positively and significantly influences…

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